Infiltrating Healthcare : How Marketing Works Underground to Influence Nurses

Read online Infiltrating Healthcare : How Marketing Works Underground to Influence Nurses

Get Book: https://tinyurl.com/u496nkz

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Author: Quinn Grundy
Published Date: 15 Nov 2018
Publisher: JOHNS HOPKINS UNIVERSITY PRESS
Language: English
Format: Hardback::184 pages
ISBN10: 1421426757
Publication City/Country: Baltimore, MD, United States
File size: 8 Mb
Filename: infiltrating-healthcare-how-marketing-works-underground-to-influence-nurses.pdf
Dimension: 140x 216x 17mm::340g
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Read online Infiltrating Healthcare : How Marketing Works Underground to Influence Nurses. Doctors used to be 'kings of the hill' when it came to the medical supply industry. But more and more companies are recognizing the central influence of nurses in decisions about how drugs and devices are used. Quinn Grundy's groundbreaking book exposes how industry wines, dines, flatters, and 'educates' nurses.



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